Hi, I’m Ansell, a UX designer from Singapore with experience in design automation, prop tech, and gov tech.

I discover & solve complex people problems with purposeful & practical design.

Most recently, I worked on a 3D design automation B2B SaaS for architects and developers at Podium.io and Lendlease.

I previously built marketplace and developer experiences at PropertyGuru and digital planning tools at HDB.

Project Showcases

Bite-sized samples of my recent work

Bite-sized samples of my recent work

About Me

I’m a UX designer, systems thinker, and lifelong tinkerer. I took apart my first alarm clock at six years old — not to break it, but to understand how it should work.

That instinct still drives my approach: practical, people-first, and focused on solving real problems — even if the solution isn’t always the prettiest.

Off-duty, I’m into pourovers and cortados, mechanical keyboards, and chasing my toddler and Singapore Special.